Award-winning psychologist and educator Thomas Lickona offers more than one hundred practical strategies that parents and schools have used to help kids build strong personal character as the foundation for a purposeful, productive, and fulfilling life.

Succeeding in life takes character, and Lickona shows how irresponsible and destructive behavior can invariably be traced to the absence of good character and its ten essential qualities: wisdom, justice, fortitude, self-control, love, a positive attitude, hard work, integrity, gratitude, and humility.

The culmination of a lifetime’s work in character education from one the preeminent psychologists of our time, this landmark book gives us the tools we need to raise respectful and responsible children, create safe and effective schools, and build the caring and decent society in which we all want to live.

In "Why Character Matters," a leader in the character education movement and author of the landmark book, "Educating for Character," Likona now lays out 100 specific strategies that will help parents as well as teachers instill children with the values that will help them lead good and successful lives.

Dr. Stephen R. Covey author of The 7 Habits of Highly Effective People What an absolutely marvelous book! Greatly needed in restoring the character ethic in a techno/materialistic-obsessed world. Character is primary greatness; prestige is secondary greatness. Extremely valuable practical resource for every parent and teacher. Great gift book.