"Consumerology" shines the light on consumer behavior and the key driver of that behavior, the subconscious mind.
Philip Graves graduated from Sheffield Polytechnic with a BSc in Applied Statistics. He became Market Research Manager for Eagle Star Life and then, following two years with a traditional market research agency, Research and Brand Strategy manager for Pizza Hut. His 20 years observing consumers made him aware of a conflict between what people said in research and what they actually did, which led to the introduction of psychoanalytical techniques into his work. He has advised numerous international businesses, including Comet, ITV, Whirlpool, Dr Martens, New Covent Garden Food Company, Camelot, Virgin Media, Hotpoint and Pepsi. See his website at www.philipgraves.net.
