Jeffrey C. Hood splits time between Austin, Texas, the Florida panhandle and northwest Washington state. Jeff holds degrees in electrical engineering and law, and in his professional career was a patent attorney in private practice for over 35 years, protecting innovations for some of the largest corporations in the world. He is also an avid backpacker and wilderness traveler, having hiked many of the best trails in North America and all over the world. Jeff has spent much of his adult life pondering the realm of practical psychology - trying to understand the inherent irrationality of humanity. His first book, titled "Inefficient Market Theory," focused on the intersection of psychology and investment, where he developed a framework that explains the basis for market inefficiency - a framework that can be used to identify good investments (mispricings). His current book titled "False Virtue" delves into the realm of how the pursuit of a counterfeit form of virtue is wreaking havoc in Western society.