The world ended on Tuesday. By Wednesday, Dale had a brand strategy. ¿ When an unexplained electromagnetic pulse wipes out modern civilisation, a group of marketing executives on a corporate retreat find themselves among the last organised survivors. ¿ Their charismatic leader, Dale, wastes no time turning the ruins of a shopping mall into something new: a society built on slogans, loyalty schemes and mandatory positivity. ¿ They call it A New Tomorrow. ¿ As the new system spreads, the sardonic narrator finds himself responsible for writing the words that hold it together. At first he tells himself he is only translating Dale's vision. ¿ The apocalypse did not destroy the old world. It simply rebranded it. ¿ Brand New Tomorrow blends the absurd humour of The Office with the moral chill of 1984 and Black Mirror in a darkly comic dystopian satire about power, complicity and the dangerous comfort of believing the story we are told.