"Story Thinking brings together ideas from business innovation, psychology, futures studies, medicine and engineering with key principles from SFF storytelling to offer new patterns of thought for improvisation, rapid perspective shifts, worldbuilding, pleasure and playfulness. It shows how the principles of science fiction and fantasy writing can enrich research within universities and various industries. It Alongside these dynamic ideas, the authors provide case studies of their own successful applications of Story Thinking in various fields, including defense innovation, future scenario modelling with world governments; enhancing well-being and communication in medical education; and imagining the future of imaging with CERN"--