Traditional creativity research has focused mainly on individual factors. However, Csikszentmihalyi¿s theories of flow and creativity have offered important insight on the systemic nature of the creative process. Recently, research regarding intrinsic motivation and group creativity has provided more insight on how Csikszentmihalyi¿s theory could be further developed. Furthermore, applying an ecological systems theory framework to his current model provides additional levels of influence to be examined in regards to maximizing creative potential in individuals and groups. Using deductive and inductive methodologies, an ecological systems theory of creativity is presented providing a framework for studying how Marriage & Family Therapists that have successfully entered into non-traditional realms of systemic application go through the creative process of entering into their endeavors.