Jyoti Guptara is a highly successful author (his three novels have been translated into in four languages and have sold over 100,000 copies). However he himself did not appreciate the value of storytelling in business - until he became a Fellow and Writer-in-residence at a UN partner organization. There, he realized that some of the best content came after and between presentations, informally - when people told stories.

He was initially invited to apply his decade of experience with narrative fiction to executive education, helping business leaders find and tell stories from their own experience to give better talks, pitch ideas, and influence meetings.

That is what led to his current work and to this book. He is now regarded as the European pioneer of the field.

Of British and Indian descent, Jyoti and his wife live in Switzerland. He advises business leaders and businesses internationally, and has been invited as a speaker to four continents.