An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator. "A needed challenge to higher integrity and authenticity in a world of image and social media followers." - Pat Flynn, SmartPassiveIncome.com

"Your new business and marketing bible." - Dana Malstaff, Boss Mom

"Walks you through the process of creating a compelling personal brand to build your business around." - Michael Hyatt, New York Times bestselling author

"Proof that it is possible to reinvent yourself and build a career that showcases your unique expertise, passion, and experience." - Dorie Clark, Faculty, Duke University Fuqua School of Business

"Challenges our assumptions about what a personal brand is, how this weird world of marketing really works, and why the best strategy for success is telling the truth. Bravo." - Jeff Goins, bestselling author

"Mike Kim does more in You Are the Brand than help us brand ourselves; he helps us figure out how we can be useful in the world. And being useful leads to a sense of purpose and meaning." - Donald Miller, CEO, StoryBrand