Reputation is aconsequence of everything you say or do and no other tangible or intangibleasset is worth as much as your reputation or has such an impact on your career. This book gets to grips with how our reputation is formed in thereal world and what really makes the difference in winning a good reputationand in losing a good reputation.
The book uncovers the impact of the 'secret vocabulary' used in organizations to shape reputations, and offers tips and advice about how to take control and manage your reputation, and how to develop a personal brand to shape your future career direction with integrity and authenticity.