This proceedings volume presents the latest research from
the worldwide mass customization, personalization and co-creation (MCPC)
community bringing together new thoughts and results from various disciplines
within the field. The chapters are based on papers from The MCPC 2015
Conference where the emphasis was placed on "managing complexity." MCPC is now
beginning to emerge in many industries as a profitable business model. But
customization and personalization go far beyond the sheer individualization of
products and become an extension of current business models and production
styles. This book covers topics such as complexity management of
knowledge-based systems in manufacturing design and production, sustainable
mass customization, choice navigation, and product modeling. The chapters are
contributed by a wide range of specialists, offering cutting-edge research, as
well as insightful advances in industrial practice in key areas.
The MCPC 2015 Conference had a strong focus on real life
MCPC applications, and this proceedings volume reflects this. MCPC strategies
aim to profit from the fact that people are different. Their objective is to
turn customer heterogeneities into profit opportunities, hence addressing the
current trend of long tail business models. Mass customization means to provide
goods and services that best serve individual customers' personal needs with
near mass production efficiency. This book brings together the latest from MCPC
thought leaders, entrepreneurs, technology developers, and researchers that use
these strategies in practice.
