Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive results and demand a measurable, proven, profitable, direct response.

Social Media is Not Marketing

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn:

• 6 direct-response principles that must be applied to social media marketing
• The most powerful marketing tactic (per Google)
• How to get riches with niches and become a magnet to your customers
• The monetizing magic of crafting effective emails
• The #1 way to prevent wasted marketing dollars
• 5 ways to grow your list for FREE (before spending a dime on advertising)
• Turn passive content into an active conversion tool
• Create raving fans who introduce you to their networks
• Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
• Harness the biggest secret in social media—offline

Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.