The iconic Harvard Business Review articles behind the bestselling book Blue Ocean Strategy

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.

The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide-tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."

Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework-and help you implement it in your organization.

This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."

PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY:

"Blue Ocean Strategy is the most successful book on business master-planning in recent years." - The Economist

A bestseller across 5 continents

More than 4 million copies sold worldwide

Now in 46 languages

A Wall Street Journal, BusinessWeek, and Fast Company bestseller

Thinkers50 Strategy Award for Best Business Book of the decade

Inducted into the Fast Company Leadership Hall of Fame

Winner of the Carl S. Sloane Award for Excellence in Management Consulting