This book provides a comprehensive overview of China's use of "soft power" and assesses the impact this is having on the world and on the process of international relations. "This book [may] well serve to provide readers with a better understanding of China's recent diplomatic initiatives, and how China is seeking to balance between hard and soft power, between assertive and reassuring external behavior." - Taehwan Kim, Director of the Public Diplomacy Department at the Korea Foundation; Global Asia (www.globalasia.org)