This book addresses areas where the narrative in mobile/social games tends to be weak or does not take into account the differences between games on these platforms and more traditional videogames.

Practical advice is given for improving narrative design and writing in mobile/social games. While storytelling in mobile/social games has improved in the last 5 years, it's still maturing. This book addresses areas where the narrative in mobile/social games tends to be weak or does not take into account the differences between games on these platforms and more traditional videogames. The first half of the book covers general storytelling (worldbuilding, character, dialogue, missions/quests) while the second half includes contributions from well-known designers and writers covering game types/genres of mobile/social games (educational games, IP, specific demographics, transmedia).