The book reveals for the first time the true story of Hendrix' discovery in the US, his arrival in 'swinging' London and his acceptance of (and by)the British and the London music establishment. Packed with new interviews Brian Southall weaves a narrative that brings an extraordinary year to life.

Southall has conducted exclusive interviews with more than 30 insiders who witnessed at first hand the birth of the Hendrix phenomenon. Offers a unique insight into his story, and a chronicle of a time in the hippest city on the planet where Hendrix's talents were instantly recognised.