Do you ever wonder how some people make success look so simple? In Succeed, award-winning social psychologist Heidi Grant Halvorson offers counterintuitive insights, illuminating stories, and science-based information that can help anyone:

   • Set a goal to pursue even in the face of adversity
   • Build willpower, which can be strengthened like a muscle
   • Avoid the kind of positive thinking that makes people fail

Whether you want to motivate your kids, your employees, or just yourself, Succeed unlocks the secrets of achievement, and shows you how to create new possibilities in every area of your life.

 

"A must-read."—Matthew Kelly, New York Times bestselling author of The Rhythm of Life

"Both brilliant and practical, entertaining and rigorous."—Edward Hallowell, M.D., author of Married to Distraction

"If you have goals, then you should read this book. If you manage others or are in a position to help others achieve their goals, then you have to read this book! It's filled with fascinating studies revealing the secrets of success."—Peter Bregman, CEO of Bregman Partners, Harvard Business Review blogger, and author of 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done

"Strategies people can utilize to help themselves achieve success."—CareerBuilder

"Halvorson makes academic studies palatable by writing with clarity and interspersing personal anecdotes along the way."—Publishers Weekly