A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.
With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.
Online Resource Centre
For students:
An interactive research guide, providing guidance and advice on every aspect of business research
Video interviews with research students
Questions for review
Datasets from the text
Self-marking multiple-choice questions for revision
Annotated web links to useful articles, reviews, models and research guides
A guide to using Excel in data analysis
For lecturers:
A lecturer's guide including lecture outlines, reading lists and teaching activities
A suite of customisable PowerPoint slides
Figures and tables from the text
Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.
A superb introduction to social science research that combines the soundness of philosophy of science with an elegant presentation of critical aspects in social research practice for anybody interested in finding out reliable answers about management and business phenonmena' - Dr Nuno Oliveira, London School of Economics and Political Science
