Project Report from the year 2012 in the subject Business economics - Investment and Finance, grade: Pass, , language: English, abstract: Market ratios are used to calculate the response of the investors for buying / owning the shares of the company and the costs associated with the issuing of these shares. These ratios mainly relate to the calculation of return on investment for the shareholders. These ratios are used to find the relationship between the return and value of the investment in the shares of the company. Market ratio analyses have been carried out by using both horizontal analysis and cross-sectional analysis for the three companies over a period of three years. Our study found that Attock Cement Pakistan Limited has shown the best performance over these three years under observation as compared to Cherat Cement Company Limited and Dewan Cement Limited. This study also highlights the poor conditions of the companies in this industry and also alarms of the overall decline in the cement industry. Based on this study, we can see that the year 2009 was the better of the three years under observation for all the three companies under study.