Maximise the value of your brands and innovations by managing them as real business assets with this definitive guide to handling intellectual property.

Bringing together a wide range of expert contributors, "The Handbook of European Intellectual Property Management" reveals how IP can contribute to improved competitive performance and financial success. Looking at the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, the book reviews how EU programs such as Horizon 2020, the Innovation Union and the European Research Area are creating growth from IP ventures. Additionally, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation.