Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners in clinical, counseling, organizational, marketing, forensic, and developmental psychology. "[A] richly informative, valuable book ? The editors and contributors to this volume ? have done a marvelous job of getting to the root of the key issues in contemporary research and theory in this area. ? The 17 essays are uniformly interesting and accessible, and many are quite provacative. Imperative for those involved with the study of attitude, this volume will also interest readers with interests well beyond the bounds of attitude research. Essential [for] lower-division undergraduates through [to] faculty and professionals." - R. R. Cornelius in CHOICE "Attitude is arguably the most enduring and central construct in social psychology, surfacing across almost the entire terrain of the discipline. In this wonderfully accessible book, Forgas, Cooper and Crano have assembled a truly stellar cast of leading scholars of the psychology of attitudes and attitude change to illustrate the breadth, diversity and scientific exhilaration of contemporary attitude research." - Professor Mike Hogg, Claremont Graduate University "Like other offerings in the Sydney Symposium series, this volume presents cutting-edge science on carefully selected topics written by leading researchers and theorists. A must read for scholars and students interested in where contemporary attitudes research is at, and where it is heading." - Professor Arie Kruglanski, University of Maryland "The editors have compiled an impressive set of contributions conveying important developments at the level of basic theory and research regarding attitudes and also illustrating exciting linkages by which the basic work informs other domains of inquiry." - Professor Russ Fazio, Ohio State University "This book will become an indispensible resource for students and researchers interested in the nature of attitudes and attitude change. The scope of the analysis is breathtaking, including a discussion of the Aristotelian roots of persuasion, a critical analysis of contemporary research on implicit attitudes, and everything in between. The result is a comprehensive and integrative volume that is at once both forward looking and firmly grounded in the accumulated wisdom of the ages." - Professor William B. Swann, Jr., University of Texas