This second edition of Jerry Apps's history of brewing in the Badger State brings the story up to the present.

Wisconsin license plates hail the state as "America's Dairyland". It would be equally appropriate if the plates read "America's Beer Garden", because Wisconsin and beer-brewing are virtually synonymous. The state has given this country more of its most prominent national brands - Miller, Blatz, Schlitz, and Pabst, to name but a few - than any other region. But within Wisconsin, beer-making has been a thriving industry as well, from cottage size to colossus, and it would be a brave person who would start a tavern argument in favor of, say, Garten Brau, knowing that loyal defenders of Point or Huber, Leinenkugel's or Chippewa Pride, Rhinelander or Miller, were all around. Indeed, there have probably been more beers born in Wisconsin than whiskies in Scotland. This book is their story. It is the story first of the European immigrants who brought master brewing skills to the frontier in the early nineteenth century and of the origin and growth of the modern industrial giants. Between 1840 and 1960 Wisconsin saw a rich history of growth (and decline), of technological innovation, of the emergence of parallel industries from agriculture to advertising, of movements such as Prohibition and the Anti-Saloon League, of the struggle between the independents and the conglomerates, and of colorful personalities in Wisconsin's history who enlivened the scene: Joseph Huber, Valentine Blatz, the Miller and Pabst families, and all the others. All are brought vividly to life in these pages. Foremost, however, this is a Wisconsin story: tiny rural communities that became brewing metropolises, pioneers who built fortunes and traditions that are part of Wisconsin culture to this day, the evolution of thetaverns, the growing appreciation of the brewery buildings themselves as period artifact and art form, and the consumers whose thirst for beer made the whole story possible. Beautifully illustrated throughout, with a sixteen-page full-color portfolio of the wonderful promotional art unique to beer, Breweries of Wisconsin also includes a list of nearly every brewery and beer in the state's history and quiz items to heighten your enjoyment (or start good-natured arguments!). If you're from Wisconsin (or not), if you're a connoisseur or a collector of beer memorabilia, or if you just want to know the real story behind that mug in your hand, this book's for you!