Authors John T. "Jack" Becker, Innocent Awasom, and Cynthia Henry are all librarians at Texas Tech University Library. They share an enthusiasm for history, agriculture, and textiles. The images they have chosen for Images of America: Cotton on the South Plains document the area's commitment to the crop and the struggle to improve its quality, profitability, and expand its market. Many of the improvements came through the efforts of people living on the South Plains, who labored long and hard to make a better life for everyone.