"Great from the Start" not only prepares entrepreneurs for success in the prevailing economic paradigm where the corporation exists solely to maximize profits for shareholders, but also shows you how to design your business for success in the emerging economic paradigm in which corporations exist to optimize both good and profit. You will lean how to build a purposeful and soulful business that is a force for good and reflects your values, embodies the tenets of Conscious Capitalism as a Certified B Corporation and acts appropriately as a responsible global citizen. Finally, if you are a leader who aspires to operate from the heart, believes in abundance and plays power with instead of power over, "Great from the Start" suggests how you can leverage neuroscience and the science of consciousness to inspire and lead your corporation so that it is optimized for the people that work there.

"Great From The Start: How Conscious Corporations Attract Success" is both a primer and a reference resulting from the collaboration between a wide range of industry experts and a Silicon Valley veteran. "Great From The Start" models an adaptive approach to company building to show entrepreneurs how to intelligently design their corporations to unleash the collective intelligence of their people to optimize collaboration, cooperation and creativity to drive success. Because building a company is a team sport, "Great From The Start" uses a team approach with a variety of expert voices to demonstrate how to build a conscious corporation with stories from the experts' successful businesses.

"A book of immense value, perhaps the best of its type I have ever seen." -- KEN WILCOX, Chairman, Silicon Valley Bank

"A high impact book." -- RAJ SISODIA co-author, Firms of Endearment and Conscious Capitalism, and founder Conscious Capitalism Institute