'Mesmerizing' Time

An art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about thinking forever.

'Trust my snap judgement, buy this book: you'll be delighted' David Brooks, The New York Times

'Fiendishly clever' Evening Standard

'Provocative, fascinating, radical' Fergal Byrne, Financial Times

'Trust my snap judgement, buy this book: you'll be delighted' THE NEW YORK TIMES
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake.
A marriage analyst knows within minutes whether a couple will stay together.
A fire-fighter suddenly senses he has to get out of a blazing building.
A speed dater clicks with the right person...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell, one of the world's most original thinkers, explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again...
'Compelling, fiendishly clever' EVENING STANDARD
'Brilliant... the implications for business, let alone love, are vast' OBSERVER
'Superb... this wonderful book should be compulsory reading' NEW STATESMAN
'Blink might just change your life' ESQUIRE
'Should you buy this book? You already know the answer to that' INDEPENDENT ON SUNDAY